Alexander Holmefjord-Sarabi

Portrait of Alexander Holmefjord-Sarabi Alexander Holmefjord-Sarabi

Co-Founder & CEO

Alexander brings a decade of leadership experience in scaling businesses. As former Managing Director at Aureus Academy, he grew the company from $1M to $4M+ MRR, managing 18,000+ students across 23 centres.

Portrait of Alexander Holmefjord-Sarabi

Alexander brings a decade of leadership experience in scaling businesses. As former Managing Director at Aureus Academy, he grew the company from $1M to $4M+ MRR, managing 18,000+ students across 23 centres.

He's built enterprise Salesforce CRMs, managed $1.5M annual marketing budgets, and reduced cost-per-enrollment by 53%. His superpower is understanding both the strategic and operational side of growth.

When not building Sterling AI, he's advising startups on go-to-market strategy and CRM architecture.

Achievements

  • Scaled Aureus Academy from $1M to $4M+ MRR
  • Built enterprise CRM serving 18,000+ students
  • Reduced cost-per-enrollment from $423 to <$200

Posts by Alexander Holmefjord-Sarabi

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Responsive grids that stay consistent

Responsive grids that stay consistent

Build grids that adapt to any screen without breaking rhythm or readability.

Microcopy that actually guides action

Microcopy that actually guides action

Write UI copy that reduces hesitation and nudges users toward confident clicks.

Color systems that stay on brand

Color systems that stay on brand

Structure your palette so new pages feel cohesive without endless approvals.